Tuesday, Apr 4, 2017
New ADA Advertising Campaign Brings More Patients to You
The ADA is launching a new advertising campaign to bring more patients to your practice. In this 3-year campaign, the ADA will be investing $6 million annually on search and digital advertising to direct consumers to make an appointment with an ADA dentist. As part of this campaign, an enhanced ADA® Find-a-Dentist™ tool will launch in April with new search fields and a consumer-friendly interface to make it easier for patients to find you to book an appointment.
Login to My ADA to update your profile in only 5 minutes. You can add multiple addresses, office hours, and what types of payment and dental benefits you accept—the information patients look for when selecting a provider. Don’t forget to upload a photo! Profiles with photos get 11 times more clicks and show up higher in search results. The new tool also allows you to track the number of visits to your Find-a-Dentist profile.
Having a complete profile will make you more visible to prospective patients and also eligible for a grand prize! Complete your Find-a-Dentist profile by May 1, 2017 to be entered for a chance to win a Mercedes Benz C class sedan or GLC SUV 12-month lease or $10,000 cash award!*
Login to ADA.org/MyADA to complete your profile for a chance to win!
*All active licensed members practicing in the U.S. are eligible to win. Visit ADA.org/fadrules for official rules.